Jean-Charles Letellier 佳伟

Ceo & Founder of Vinifield

Jean-Charles Letellier, known in China as 佳伟, is a recognized expert in international trade, specializing in wines, champagnes, and spirits. He is the founder of Vinifield, a consulting and export company dedicated to connecting premium French producers with high-potential markets across Asia, particularly China.

Holding a Master’s degree in Wine and Champagne Business and a Business Strategy certification from HEC Paris, Jean-Charles has built his career at the crossroads of French excellence and Asian demand. His deep passion for China, where he lived and worked for several years, has made him a strong advocate for Franco-Chinese commercial cooperation.

Over the years, he has helped many French brands successfully enter and scale in Asian markets, thanks to his on-the-ground experience, business fluency in Mandarin, and an influential network of partners, importers, and institutions throughout the region.

He is frequently invited by both French and Chinese media to speak on topics related to export, cross-cultural negotiation, and the future of the wine and spirits trade in Asia. His appearances on BFM TV, China Daily, and other major outlets reflect his growing influence and international credibility.

In 2024, he published "Chine & Business : Les Secrets de Réussite", a practical guide for business professionals who want to succeed in China by understanding its codes, culture, and market dynamics.

Jean-Charles is also a leading LinkedIn Creator in the wine & international trade space, with over 32,000 followers and 19,700 newsletter subscribers. Since May 2022, he has been sharing insights, success stories, and export strategies to inspire a new generation of global entrepreneurs.

Today, he continues to build bridges between France and Asia one bottle, one business, one partnership at a time.