Strategic & Commercial Export Support – 12 Months

Price: On request

This offer is designed for wineries, producers, négociants, champagne houses and spirits brands that want to build a strong, structured and profitable presence in Asia.

It is Vinifield’s most complete program to meet the needs of the 2026 market.

Objective of this offer

To support your company over 12 months in order to:

Develop profitable exports in Asia
Build a real brand, not just become one more producer on the market
Create a pipeline of qualified importers
Structure a clear and consistent strategy
Accelerate export sales
Relieve the producer from complex operational export work
Professionalize your commercial pitch, branding and sales tools
Manage your export development like a senior Export Director

What the offer includes

1. 360° Strategic Audit

Designed to clarify your positioning, focus, brand strategy and export potential.

Analysis of the winery / company
Range analysis and price consistency review
Competitive benchmark for Asian markets
Export diagnosis of the last 3 years
Branding, packaging and storytelling analysis
Digital audit of the company
Identification of priority markets
Definition of target segments: on-trade, off-trade, gifting, e-commerce

Deliverable: 12-month Asia roadmap + strategic repositioning recommendations.

2. Commercial Strategy & Asia Action Plan

Designed to build a clear, prioritized and realistic strategy.

Creation of a 12-month Asia commercial plan
Price strategy by market
Branding recommendations adapted to Asian expectations
Creation of an optimized commercial pitch
Structuring of sales tools in English and Chinese
Selection of priority trade shows and commercial missions
Definition of export KPIs: prospecting, meetings, conversion rate, follow-up

Deliverable: Asia strategy + operational action plan.

3. Interim Export Management

Vinifield becomes your outsourced Asia Export Manager, without the cost of hiring a senior export executive.

Importer pipeline management
Targeted prospecting: China, Hong Kong, Singapore, Korea, Japan, ASEAN
Negotiation, follow-up and file management
Support during strategic video meetings
Trade show preparation and post-show follow-up
Organization and preparation of a commercial tour, as an option
Monthly reporting and KPI tracking
Co-piloting with internal teams

Benefit: You are no longer alone in managing export development.

4. Building a Premium Brand Culture

Designed to help your brand exist, stand out and create value.

Definition of your export brand DNA
Premium storytelling adapted to Asia
Coherent and premium visual universe
Adaptation of sales tools: pitch, portfolio, technical sheets
Recommendations on packaging, label design and photography
Positioning of the company as an international brand

Objective: Become a desirable brand, not just another reference in the market.

5. Commercial Performance Improvement

Designed to help you sell more, better and with a clear method.

Pitch optimization
Structuring of commercial offers
Improvement of presentations and sales arguments
Training for internal teams: Asian business codes, negotiation, follow-up
Optimization of importer conversion rate

Benefit: A stronger and more mature export sales approach.

Duration

12 months

Price

On request

Bonuses

Priority access to Vinifield Asia commercial tours in 2026
Review and optimization of all your sales materials
Priority introductions to selected partner importers
WhatsApp support 5 days a week for urgent export questions