90-DAY ASIA MARKET PROSPECTING PROGRAMME

Test one Asian market. Reach qualified importers. Build a commercial pipeline.

Asia is not one single market. Buyer expectations vary considerably in terms of products, pricing, positioning, packaging, minimum order quantities and distribution.

A portfolio that is attractive in Japan may not be competitive in China, South Korea, Singapore or Vietnam. Choosing the wrong market can waste months of work and a significant commercial budget.

Vinifield helps wine, Champagne, spirits and no/low-alcohol producers identify and test the strongest Asian opportunity for their portfolio through a focused 90-day commercial programme.

More than market research, this is an active sales mission based on direct importer feedback. It can be used before, between or alongside international trade fairs.

What Can You Achieve in 90 Days?

Depending on your portfolio and the market response, the programme can generate:

• Qualified conversations with importers and distributors

• Online meetings and sample requests

• Direct feedback on your products, prices and positioning

• Identification of your most competitive products

• A prioritised pipeline of commercial opportunities

• Potential initial orders

• A clear recommendation on whether to continue, adapt or stop investing in the selected market

Even if the commercial cycle continues beyond 90 days, you will finish the programme with real market intelligence, qualified contacts and a practical roadmap.

How the Programme Works

1. Portfolio Audit and Market Validation

Vinifield analyses your product range, export prices, positioning, minimum order quantities, production capacity, existing distribution and commercial materials.

Based on this analysis, Vinifield:

• Recommends the most relevant Asian market and validates the final selection with you

• Selects up to three products with the strongest commercial potential

• Defines the most relevant importer profiles

• Prepares a market-specific commercial approach

The objective is not to approach Asia as a whole, but to focus your resources where your portfolio has the best chance of generating genuine interest.

2. Qualified Importer Targeting

Vinifield identifies up to 50 priority importers and distributors according to their:

• Existing portfolio

• Distribution channels

• Price positioning

• Product categories

• Geographic coverage

• Compatibility with your brand

This is not a database-selling service. Every company is evaluated specifically for your portfolio before being approached.

3. Active Commercial Prospecting

For 90 days, Vinifield actively presents your portfolio through the most relevant channels:

• Personalised emails

• Direct telephone contact

• LinkedIn

• WeChat and other local channels where appropriate

• Existing Vinifield relationships when relevant

• Structured and consistent follow-ups

Vinifield manages the initial presentation, qualifies the importer’s interest and follows up on requests for prices, samples and additional information.

4. Opportunity Development

When an importer shows genuine interest, Vinifield:

• Organises online meetings

• Coordinates sample requests

• Collects feedback after tasting

• Supports initial price and volume discussions

• Defines the next actions required to move the opportunity forward

The producer remains involved in key meetings and all final commercial decisions.

Reporting and Commercial Roadmap

You receive one progress report per month covering:

• Importers approached

• Responses received

• Meetings organised

• Sample and price requests

• Market feedback

• Qualified opportunities

• Recommended next actions

At the end of the programme, you receive a comprehensive final report and a structured commercial pipeline showing the status, potential and next step for each relevant opportunity.

International sales cycles vary, and an order cannot be guaranteed within 90 days. Vinifield’s commitment is to deliver focused execution, consistent follow-up, transparent reporting and actionable market feedback.

Investment

Contact me at jcl@vinifield.asia

The programme includes:

• One priority Asian market

• Up to three product references

• Portfolio and market-fit analysis

• Qualified importer targeting

• 90 days of active prospecting

• Commercial follow-up

• Three monthly progress reports

• Final report and next-step roadmap

A 10% commission applies for 12 months to orders generated through importers introduced or reactivated by Vinifield.

Who Is This Programme For?

The programme is designed for export-ready:

• Independent wineries and family-owned estates

• Champagne houses

• Distilleries and spirits producers

• Cooperatives and wine merchants

• No/low-alcohol beverage producers

To protect the quality of the service and avoid commercial conflicts, Vinifield accepts a limited number of non-competing producers for each market.